Social Media Remarketing: How To Turn An Audience Into Customers

Many people underestimate the power of social media, especially social platforms like Facebook and Instagram. When considering a platform to market your business and professional services, these platforms tend not to be the first choice for the marketing of many professional services. However, they could be the magic marketing tool that you are missing!

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You could be the MD of a start-up, a successful SME, a triumphant entrepreneur, a skilled property developer or the CEO of your eBay business. Whatever platform you think is better for one industry may not be the case. 90% of people and their dogs are on Instagram, with even more being on Facebook. The very same people are looking for new business opportunities - yes, even when they are browsing on their lunch break or relaxing in the evening. Well, technically, they are subconsciously looking for solutions to their problems, but we will get to that.

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Most people learn to ignore most ads, regardless of where they are placed. Of Course there are some exceptions like when a bright colour or a cat meme catches their eye. If they haven’t already been lost to Tik Tok that is.

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What makes an advert work is, oddly enough, when it doesn't look like one or it’s just too good of an offer to miss. There are of course a bunch of marketing biases that we can throw into the mix to maximise results, but it's a bit of a rat race. They may click the ad if it’s relevant to them and adds humanist value (that's a pretty good tip to employ). So, to cut to it...what's the one solution to all people’s problems?

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First we need to know what are most people's problems. Not to give you the full chapter and verse about Maslow's hierarchy of needs, even though it's very insightful - you can Google it later maybe. Everyone's problem is Fear!

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It’s not tricky stuff to grasp like Quantum Physics, when we have to believe that the dam cat is both dead and alive. Google can give you the background. Let's just settle on saying that most people's problems revolve around the same basic needs. We are subconsciously creating emotions, based on the things we observe, more so, the people we engage with. Looking for solutions to basic problems in life; food, warm, shelter and so on. Why? To make our lives easier. It just so happens that we can create impressions, into thinking your solution is something they thought of. Not in an unethical kind of way, just by stirring up people's emotions - in a good way.

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I have to apologise, you could have just read the title and this last paragraph. But hopefully it did add some context. But here we go...

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If you create value or insight within your content - because you know your audience from research. And, it is targeted - you have real relatable people or faces in said content, without too much agenda. If it's communicated to them in a humanist fashion, that you would also relate to (because you know your audience and you are also human). Then my friends, people will be more inclined to act on the rule of reciprocity, and furnish you with a click of your lovely ad. Do this between 5 and 7 times, over a period of 24 hours and you will magically create a memorable impression. Sub-consciously and emotional at first - maybe - unless you use cat imagery of course. A relatable tone of voice, colour, and offer will trigger a recall later down the line. This is a well established marketing approach, it’s slightly more ethical than Walt Disney’s subliminal messages in their cinematic feature films. If we are actually connecting people to solutions to their problems, it's a win-win for both. This is a new age, this is marketing for the next generation of problems solvers. This is remarketing!

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We could be the ones to share all your marketing problems with - I definitely think we could help!