“Knowledgeable and passionate in what they do. Highly recommenced Agency” ★★★★★ - Google Reviews
With Google's massive 3.5 billion searches per day, Pay-Per-Click (PPC) advertising places your business in a prime position to engage with a substantial portion of online users. Studies show that PPC ads garner a click-through rate of approximately 3.17% on search networks, making it a highly effective strategy for driving traffic, leads, and sales.
A glimpse into our process
Understand the client's business objectives, target audience, budget, and campaign goals.
Conduct thorough keyword research to identify relevant and high-performing keywords for the campaign.
Develop a comprehensive PPC strategy, including campaign structure, ad groups, and targeting options.
Create compelling ad copy and design engaging ad creatives to entice potential customers.
Optimise landing pages to ensure they align with the ad content and encourage conversions.
Set up or utilise an existing Google Ads account for the campaign.
Configure campaign settings, including budget, bidding strategy, geographic targeting, and ad scheduling.
Implement ad extensions (e.g., site-link extensions, call extensions) to enhance ad visibility and user experience.
Set up conversion tracking to measure the success of the campaign and optimise for desired actions.
Conduct A/B testing to compare different ad variations and identify the most effective ones.
Continuously monitor bids and adjust them to achieve the best return on investment (ROI).
Implement negative keywords to avoid irrelevant clicks and improve ad targeting.
Refine geographic targeting based on the campaign's performance and target audience.
Regularly monitor campaign performance and make data-driven decisions for optimisation.
Analyse campaign data and provide insightful reports to the client, highlighting key metrics and performance.
Use data insights to optimise the campaign continually and maximise results.
"Knowledgeable and passionate in what they do. Highly recommenced Agency" - ★★★★★ Google Reviews
Get in touch now to start the process